At wonderhouse, we love a brand collaboration…not only are they a great way to reach new potential customers but they are cost-effective and a fantastic way to boost your business profile.
With the marketing world becoming increasingly complex and the uncertainty around COVID-19, it’s more important than ever to make your brand stand out. We must get creative in order to achieve this, and brand collaborations (as long as you plan wisely) are a guaranteed solution…
With the world’s most popular brands utilising collaborative strategy, from Apple + Nike to Go Pro + Redbull, very few can argue the effectiveness of its power.
Whilst it may be the global campaigns that stick with us first and foremost, collaborations are happening all over. From wine suppliers teaming up with their local cheese shop, to florists collaborating with their neighbour bridal store, the proof is in the pudding…
To help you utilise the collective powers of the ‘partnership', we’ve illustrated some ways in which you can team-up with other like-minded brands below:
Run a competition…
A great way to harness the power of collaboration, is to run a giveaway with a like-minded brand. Whether you’re a hotel, product or service - collaborative competitions allow you to extend your posting reach, grow your community & tap into unreached markets.
Organise a photoshoot…
Professional photography is a brilliant way to communicate with your audience and build the aesthetic of your brand. Although effective, it can often be expensive, so what better way to utilise collaborative strategy than partnering with a complimentary brand to shoot together? Not only will you save money on the overall costs, but it lets you create a curated bank of images, that will then be shared across all of the involved businesses’ social platforms.
Plan an event…
Much like the above, events can be expensive and daunting to small and large businesses alike. Take the pressure off, and build your event around collaboration!
Need a caterer? What about that cool company you follow on Instagram? Creating goodie bags? What about your friend’s sister who runs a cupcake company?
Sit down and look at your options - you never know who might say yes!
Looking to take a step further and enhance your brand strategy? Get in touch!