How to work with influencers…

In an ever-changing digital world, the term Influencer Marketing is becoming increasingly more popular as businesses around the world strive to keep up with the latest trends… 

Whilst celebrity endorsement has been around for years, influencer marketing encapsulates the same ideology, however, uses individuals with high & relevant social followings, to promote a product or service to the masses. Creating an authentic communication channel, it allows businesses to enhance brand awareness and build trust and credibility with the audience.

As well as creating strong connections, it helps to enrich your businesses’ content strategy, as depending on the agreement terms, you can utilise the content across your own platforms also.

Whilst influencer campaigns can be hugely successful, it’s important to get them right. To help with this, we’ve rounded up our top wonderhouse Influencer Marketing tips below:

Write down your goals…

What do you want to achieve through influencer marketing? Is it brand awareness? Enhancing brand engagement? Or perhaps generating leads? Write these down, and tailor your strategy around this. This will also help you to measure the ROI once the campaign is finished!

Keep it relevant…

In order to run a successful influencer campaign, it’s important to select individuals that meet your brand’s criteria. Whilst an influencer may have 40,000 followers, their audience may be completely irrelevant to what you’re selling/promoting. To gain maximum value from the partnership, ensure the influencer feels like an authentic fit to your brand. Look into their content themes, tone of voice, and past collaborations - if it feels right, the campaign is likely to be more successful!

Do your research…

Don’t forget to do your research when selecting influencers - you want to guarantee a maximum return, so be sure to study the influencer’s engagement metrics & insights beforehand. Aim for an engagement rate of at least 2.5%, and ensure the likes and comments are reflective of this!

Looking to work with influencers but not sure where to start? Find out more about our influencer services here. 

Boost your business profile with brand collaborations…

At wonderhouse, we love a brand collaboration…not only are they a great way to reach new potential customers but they are cost-effective and a fantastic way to boost your business profile. 

With the marketing world becoming increasingly complex and the uncertainty around COVID-19, it’s more important than ever to make your brand stand out. We must get creative in order to achieve this, and brand collaborations (as long as you plan wisely) are a guaranteed solution…

With the world’s most popular brands utilising collaborative strategy, from Apple + Nike to Go Pro + Redbull, very few can argue the effectiveness of its power.

Whilst it may be the global campaigns that stick with us first and foremost, collaborations are happening all over. From wine suppliers teaming up with their local cheese shop, to florists collaborating with their neighbour bridal store, the proof is in the pudding…

To help you utilise the collective powers of the ‘partnership', we’ve illustrated some ways in which you can team-up with other like-minded brands below:

Run a competition…

A great way to harness the power of collaboration, is to run a giveaway with a like-minded brand. Whether you’re a hotel, product or service - collaborative competitions allow you to extend your posting reach, grow your community & tap into unreached markets.

Organise a photoshoot…

Professional photography is a brilliant way to communicate with your audience and build the aesthetic of your brand. Although effective, it can often be expensive, so what better way to utilise collaborative strategy than partnering with a complimentary brand to shoot together? Not only will you save money on the overall costs, but it lets you create a curated bank of images, that will then be shared across all of the involved businesses’ social platforms.

Plan an event…

Much like the above, events can be expensive and daunting to small and large businesses alike. Take the pressure off, and build your event around collaboration! 

Need a caterer? What about that cool company you follow on Instagram? Creating goodie bags? What about your friend’s sister who runs a cupcake company?

Sit down and look at your options - you never know who might say yes! 

Looking to take a step further and enhance your brand strategy? Get in touch! 

How to perfect your brand’s tone of voice for social…

For all business, but especially small ones, it’s important to be on social media. It’s where your potential customers hang out, where sales are made and brand loyalty is built.

Instagram, Twitter, Facebook and even Snapchat can be used as an extension of your business. You should visualise it as your virtual shop, studio or office - a place where your customers and clients can come to interact with you. Your tone of voice should reflect how you speak to them in real life and should attempt to strike a balance between friendly and efficient. 

While allowing personality to show through is definitely a good thing, you should always remind yourself when you’re posting to your business account that personal opinion should be reserved for your own profile. 

Use your brand story and core values as a starting point, especially if multiple people are contributing to the business platforms. It should never be obvious that different people have posted as this shows the tone of voice is not consistent. Drawing on the same brand message will encourage similar language and define a brand point of view when positioning your business online. 

Although exceptions to the rule occur, it’s always good to follow a few guiding principles while establishing your business on social media. Of course, if your brand is all about being controversial then stick with that online too! Customers want to feel like they’re getting the full brand experience, just online.

In general, it’s good to avoid commenting on divisive topics like politics or discussing irrelevant subjects. Be positivity and try to avoid using business social media platforms as a place to have a moan. Reply to negative comments with a professional, efficient message that doesn’t invite the conversation to go further.

Ultimately, it’s about bringing your brand to life in the digital world. Interact with people who take the time to comment, cultivate an online community and don’t lose the USP that makes your brand unique. 

Looking to enhance your social strategy? Find out more about our services here.