Creating engaging content at home…

No matter what social media platform you’re on, its success is often defined by the content you put out to your audience. People want to see what your brand is about - whether this is through engaging photography, high-impact graphics or video animation. It allows you to start a conversation with your audience.

As we self-isolate in the midst of the COVID-19 pandemic, there’s no better time to focus on your brand and put measures in-place to ensure you come back fighting, and your brand’s content is a great place to start!

We’ve rounded up our top wonderhouse content creation tips, so you can make the most of your time at home…

Assess your current strategy…

Take a pen and paper and map out what you like about your current content, what you’d like to be doing differently and how you can achieve this. There’s nothing like an action plan to kick-start the visual process…

Look to other sources for inspiration…

Who as a brand, do you aspire to be like? Ask yourself, what is it they’re doing that makes them stand out? They may create really beautiful photography, have a fantastic blog, or simply use Instagram stories really well. Write these down, and assess which elements, you’d perhaps like to incorporate into your strategy going forward.

Take advantage of your surroundings…

Use this time to work on your photography skills. Not to worry if you don’t have all the fancy equipment, your iPhone and some good natural lighting will work wonders. Whether you have a beauty product line, drink or interior brand, play around with the subject matter in different areas of your home/garden - you never know where you might capture that perfect shot!

Use tools available to you…

You don’t need to have a big budget to create engaging content - use this time and get to grips with software such as iMovie, Photoshop or InDesign. There’s also a fantastic selection of free & paid-for apps via App Store, allowing you to create everything from stop motions to Instagram story graphics. A few of our favourites: VSCO, Spark Post & Unfold.

Looking to enhance your content assets? We’re here to help. Elevate your brand with tailored content creation - find out more here.

How to perfect your brand’s tone of voice for social…

For all business, but especially small ones, it’s important to be on social media. It’s where your potential customers hang out, where sales are made and brand loyalty is built.

Instagram, Twitter, Facebook and even Snapchat can be used as an extension of your business. You should visualise it as your virtual shop, studio or office - a place where your customers and clients can come to interact with you. Your tone of voice should reflect how you speak to them in real life and should attempt to strike a balance between friendly and efficient. 

While allowing personality to show through is definitely a good thing, you should always remind yourself when you’re posting to your business account that personal opinion should be reserved for your own profile. 

Use your brand story and core values as a starting point, especially if multiple people are contributing to the business platforms. It should never be obvious that different people have posted as this shows the tone of voice is not consistent. Drawing on the same brand message will encourage similar language and define a brand point of view when positioning your business online. 

Although exceptions to the rule occur, it’s always good to follow a few guiding principles while establishing your business on social media. Of course, if your brand is all about being controversial then stick with that online too! Customers want to feel like they’re getting the full brand experience, just online.

In general, it’s good to avoid commenting on divisive topics like politics or discussing irrelevant subjects. Be positivity and try to avoid using business social media platforms as a place to have a moan. Reply to negative comments with a professional, efficient message that doesn’t invite the conversation to go further.

Ultimately, it’s about bringing your brand to life in the digital world. Interact with people who take the time to comment, cultivate an online community and don’t lose the USP that makes your brand unique. 

Looking to enhance your social strategy? Find out more about our services here.